The Power Of Habit Book ke jarie New York Times ke puraskar vijeta Business Reporter Charles Duhigg hme aadto ke vaigyanik adhyayan ki ek aisi duniya me le jate hai. Jo na sirf romanchkari hai balki behad aashcharyjanak bhi hai. Ve yah pta lgate hai ki kuchh logo aur Companies ko salo ki koshisho ke bad bhi badlav ke lie sangharsh kyo krna pdta hai. Jbki any log bdi aasani se rato rat badlav lane me safal ho jate hai. Charles un prayogshalao me bhi jate hai. Jaha neuroscientist is bat ka pta lgate hai ki aadte kaise kam krti hai. Unka janm hmare dimag ke kis hisse me hota hai.
Charles hmare samne yah raz bhi ujagar krte hai ki Olympic tairak Michael Phelps, Starbucks ke CEO Howard Schultz aur nagrik adhikaro ke prneta Martin Luther King Jr. jaisi shakhsiyto ki saflta me unki aadto ki kitni mahatvpurn bhumika rhi hai. Isase ek sammohak, tarkik parinam samne aata hai : niyamit vyayam krna, vajan ghtana, apne bachcho ko sarvashreshth parvarish dena, adhik utpadak bnana aur yha tk ki krantikari safalta hasil krne vali companies khdi krna, hmari is smjh pr nirbhar krta hai ki aadte kaise kam krti hai. Is nye vigyan me nipun bnakr hm apne vyapar, apne samuday aur apne jeevan ko rupantarit kr skte hai.
The Power Of Habit Pustak ka Sar
Is aakarshak pustak (The Power of Habit) me, Charles Duhigg ne asankhy tariko ka khulasa kiya hai. Jisme hmari aadaten hmare jeevan ko aakar deti hai. Kya aap janna chahte hai ki Febreze ek best selling Pustak kyo bn gya? ya aadto ke vigyan ka upyog ichchhashakti me sudhar ke lie kaise kiya ja skta hai? Is pustak ko padhen.” (Jonah Lehrer) “ek bar jb aap is pustak ko pdh lete hai, to aap kbhi bhi apne aap ko, apne sangthan ko, ya apni duniya ko bilkul usi tarah nhi dekhenge.” (Daniel H. Pink) “bilkul aakarshak.” ((Wired) “yah ek pratham shreni ki pustak hai.
Anusandhan ke ek prabhavshali dravyman par aadharit. Ek jeevant shaili me likhi gyi hai aur hmari buri aadto ko kaise todna hai. Is pr vyavharik salah ke sath bauddhik gambhirta ka sahi santulan prdan krti hai. ” (The Economist) “bahut sare vyavsayik pustke jo vaigyanik duniya me tap krne ka pryas krti hai. Jatil shodh ko pathniy gady me badlne ka prbandhan krti hai.
| Writer | Charles Duhigg |
| Book Language | Hindi & English |
| Book Size | 4.88 MB 9.86 MB |
| Total Pages | 318 & 422 |
| Category | Self-Help Books |
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